To create a culture of efficient energy usage among general public and business entities. This initiative targets the final end user through the retailers of electronic appliances and will generate up to 7,300 GWh of energy saved by the year 2020.
To save daily energy costs by consumers from reduced energy consumption that will lead to a reduction in GHG emissions.
To accelerate the transformation of the consumer appliances market to increase the share of Energy Efficient (EE) models and to phase out inefficient models from the local market so as to reduce the price premium for EE products.
To moderate the increase in energy use growth so as to reduce energy supply infrastructure development costs and the dependence on imported sources for electricity generation.